A few days back I had posted about Bing, Microsoft’s modified Live Search. In that post I had mentioned that Microsoft would be spending close to 100 million $ on advertising to promote Bing and it seems that the campaign is already working wonders. Believe it or not Bing has gone past Yahoo to take the No 2 slot both in the US and worldwide. Even the Microsoft guys will be stunned with this piece of news. On one side Yahoo will be shell shocked and on the other side Google might be wondering what’s so different with Bing which has resulted in such a positive response from the people worldwide.
Search is one area where Microsoft is far behind Google despite their efforts in trying to revamp Windows Live search to counter the dominance of Google. They have not been successful thus far. But in the past few months we have been hearing a lot about Microsoft’s “underground secret-testing” of their new search engine, code-named “Kumo”.
A look into the past
- In 2003, Microsoft passed up the chance to buy search engines Inktomi and Overture (from whom MS contracted search services) and let Yahoo acquire them. With those under rival Yahoo’s wing, Microsoft was forced to build its own search service.