The first quarter of 2010 was a no show for Bollywood with most of the films bombing at the Box Office and the return of IPL in its 3rd season didn’t help things as no major films were released .Finally after 45 days of non-stop cricketing action films will again take prominence and box office will again see audiences lining up from this coming Friday (29th April). When IPL was on it was time for the small time producers to make the most of the cold spell but with curtains falling on the IPL its time to get entertained(hopefully) by some real big films in the coming months on which more than Rs 300 crores is riding. Exit IPL Entry BPL(Bollywood Premiere League).
It is that time of the year once again when Movies take a backseat and theaters wear a deserted look and instead people will be glued to their television sets for 45 days while the grounds are jam packed with crazy fans and loyal supporters of their respective franchises. Yes we are talking of IPL which is in its 3rd season and more importantly back in INDIA.IPL boss Lalit Modi sees his baby becoming bigger than the NFL, the NBA, and the English Premier League. Sounds very ambitious and futuristic but hey he might not have a degree from an IIM but he is the right salesman for the right product (IPL) and has a belief in the power of the market.