Email is a great and a convenient way to stay in touch with the WORLD but in today’s information age this electronic communication can well become annoying especially when you find hundreds of messages of varying importance waiting for your attention upon logging in to your mail account. Over the years companies offering free email domains have introduced a whole lot of features making our email experience a pleasure. Gone are the days when customer requirements fuelled these features. Today all that matters is ‘What can you Offer??’ Gmail is one such example as they have something new to offer to their users every time they login (Users who login every few hours are excluded: D)
A few days back I had posted about Bing, Microsoft’s modified Live Search. In that post I had mentioned that Microsoft would be spending close to 100 million $ on advertising to promote Bing and it seems that the campaign is already working wonders. Believe it or not Bing has gone past Yahoo to take the No 2 slot both in the US and worldwide. Even the Microsoft guys will be stunned with this piece of news. On one side Yahoo will be shell shocked and on the other side Google might be wondering what’s so different with Bing which has resulted in such a positive response from the people worldwide.
Search is one area where Microsoft is far behind Google despite their efforts in trying to revamp Windows Live search to counter the dominance of Google. They have not been successful thus far. But in the past few months we have been hearing a lot about Microsoft’s “underground secret-testing” of their new search engine, code-named “Kumo”.
A look into the past
- In 2003, Microsoft passed up the chance to buy search engines Inktomi and Overture (from whom MS contracted search services) and let Yahoo acquire them. With those under rival Yahoo’s wing, Microsoft was forced to build its own search service.
In my previous post I had talked about Oracle Acquiring Sun. But it’s not all merry at Yahoo which announced today that it will be axing 5 % of its workforce. Job losses are everywhere but to see the internet Giant do this is a bit disappointing. It just goes to show that you can be very big in your field but when times are bad you are not immune to it.
Yes you saw it right. When I too came to know of the news I too was as shocked and surprised as you are right now reading this. Microsoft had called for an urgent press conference at the company headquarters in Redmond, Washington and the press was stupefied to see Steve Ballmer, the CEO of Microsoft and Eric Schmidt, the CEO of internets largest search Engine Company Google sitting next to each other on the dais. This was only the first of the many shocks and there were many more to come.